For Banners, there are primarily two stages of targeting:
Targeting by User Type
When targeting visitors based on the type of user, you can choose one or both of the options given below:
- New Visitors
This makes sure the Banner is shown only to New Visitors
- Returning Visitors
This makes sure the Banner is shown only to Returning Visitors
Targeting by Traffic Source
Targeting by source gives you these two options to choose from:
- All Sources
This makes sure the Banner is shown to all visitors, regardless of their source
- Apply Filter (By URL or Source)
This makes sure the Banner is shown to visitors coming from a specific source.
By selecting the type of user and their source, you will be able to efficiently run highly targeted campaigns.