What are the different targeting options I have?

For Banners, there are primarily two stages of targeting:

Targeting by User Type

When targeting visitors based on the type of user, you can choose one or both of the options given below:

• New Visitors
  This makes sure the Banner is shown only to New Visitors
• Returning Visitors
  This makes sure the Banner is shown only to Returning Visitors

Targeting by Traffic Source

Targeting by source gives you these two options to choose from:

• All Sources
  This makes sure the Banner is shown to all visitors, regardless of their source
• Apply Filter (By URL or Source)
  This makes sure the Banner is shown to visitors coming from a specific source.

By selecting the type of user and their source, you will be able to efficiently run highly targeted campaigns.